A streamlined platform redefining how football talent is discovered and connected
This project focused on designing the landing page and checkout system for PropAI CRM, a real estate platform for managing leads, inventory, meetings, and sales workflows. The goal was to clearly communicate product value while simplifying how users choose and purchase a subscription plan.
Players struggle to get discovered without connections, while agents waste time searching across unstructured sources. There is no centralized, trusted system for showcasing verified talent.
The Goal:
Create a unified platform where players can present their talent professionally and agents can quickly discover, evaluate, and contact potential signings.
The solution focuses on building a clear dual-sided experience:
Structured player profiles (skills, attributes, highlights, photos)
Agent discovery tools for browsing and contacting talent
Direct messaging and formal “representation request” system
Contract status clarity (Free Agent / Represented)
Highlight-driven visibility to reward active players
Simple offer workflow for communication and decisions.
The design prioritizes simplicity, trust, and fast decision-making for both sides.
Faster talent discovery process for agents and scouts
Increased engagement through highlight-based profiles
Reduced friction in initiating professional football opportunities
More structured communication flow between players and agents
The platform creates a more transparent and efficient scouting ecosystem compared to traditional informal channels.
Key outcomes included:
